It is kind of ironic that in many ways I bought a Volkswagon instead of buying the new Apple iPhone. Now, today, I see this:
Volkswagen, Apple in talks about an iCar
U.S. computer company Apple Inc. and German automaker Volkswagen AG are discussing the possibility of building an "iCar" that would feature products by the producer of the ubiquitous iPod personal music player.
Apple Chief Executive Steve Jobs and Volkswagen's chief Martin Winterkorn met several days ago in California and plan to meet for further discussions, said Hans-Gerd Bode, a spokesman for VW.
There are "scores of ideas," but few concrete plans at this point, Bode said.
Apple already works with VW and other automakers to offer an integrated
in-car hookup for iPods. A representative of Apple did not immediately
return a phone call for comment on the potential "iCar."
Electronics, ranging from satellite navigation machines to cup warmers, increasingly are a selling point for automakers. Ford Motor Co., for instance, will debut this fall an in-car communication and entertainment system developed with Microsoft Corp. that will cost $395 as an option.
The system, called Sync, allows drivers, using either voice recognition or steering wheel controls, to listen to their digital music players and have text messages on their cell phones read aloud.